99 Critical Ideas for Insurance Professionals was researched, designed and written to meet the needs of advisors, brokers, agents and support staff engaged in the sale of critical insurance products.
A goldmine of information and insight for industry professionals, this collection of expert knowledge and strategies touches on a variety of critical insurance areas, including: practice management; sales and marketing; and guidance on how to answer objections while developing a personally unique, proficient and powerful process for presenting and selling the product.
99 Critical Ideas for Insurance Professionals is underpinned by the understanding that all sales and sales processes must ultimately benefit clients and prospects. Advisors, brokers, agents and support staff able to speak with authority and knowledge about critical insurances' many benefits and intricacies help all involved: clients and prospects receive accurate information from advisors, brokers and agents who make more sales in a timely manner while putting less stress and fewer demands on company support and office staff.
Global CI believes a well-educated sales staff is a more productive sales staff.
99 Critical Ideas for Insurance Professionals will create more responsive and professional sales professionals with a workbook compenent to track performance, value and the effectiveness of each Critical Idea when applied to the sales and marketing process.